About Us

SaForme is an Australian owned women's fashion label, defined by our stylish tops and dresses that allow you to go bra-free! Our mission is to empower every woman to feel confident and comfortable in her own skin, no matter what her size, shape, or budget may be. And we believe that going bra-less is a powerful way to achieve that.

SaForme was founded by Emily and Maddison, first just as a conversation in 2018 about the inconveniences of bras - the bra straps hanging out of your clothing or falling off your shoulder, the tight clasp and discomfort of underwire, the bra lines you get across your back, not to mention having to wear things like strapless bras or sticky adhesive bras.

We wished that there was something out there that could give you the look and support of wearing a bra (without the inconveniences) but also in the fashionable clothing that you would pick out from all your favourite boutiques, and thus SaForme was born.

At SaForme, we're passionate about fashion, but we're even more passionate about our customers. We believe that everyone deserves to look and feel their best, and we're honored to be a part of helping women do just that. Thank you for choosing SaForme for your fashion needs!